4/25/2023 0 Comments Whats a typoUnique, consistent typography will help you establish a strong user following, build trust with your users, and help to carry your brand forward. Not only will good typography enhance the website’s personality, but your users will subliminally begin to associate the typeface featured on your site with your brand. Let’s delve a little deeper into why typography is so important. Typography should guide and inform your users, optimize readability and accessibility, and ensure an excellent user experience. Good typography will establish a strong visual hierarchy, provide a graphic balance to the website, and set the product’s overall tone. Typography is so much more than just choosing beautiful fonts: it’s a vital component of user interface design. Suddenly, web designers had an abundance of fonts and type options at their disposal, making typography more visually diverse than ever before. With the birth of the internet came a creative explosion of the art of typography. The first example of typography can be seen in the Gutenberg Bible, which kick-started a typography revolution in the west.įun fact: the style of type used in the Gutenberg Bible is now known as Textura, and you’ll find it in the font dropdown menu on major desktop applications today!įast forward to modern day, where typography is mostly associated with both the digital design world and print. Before the digital age, typography was a specialized craft associated with books and magazines, and eventually public works. Typography can be dated back to the 11th century, during the innovation of movable type. In this video, CareerFoundry UI design mentor Olga lifts the lid on why typography matters-and what difference it makes for your users: In short, typography is what brings the text to life. It involves font style, appearance, and structure, which aims to elicit certain emotions and convey specific messages. Typography is the art of arranging letters and text in a way that makes the copy legible, clear, and visually appealing to the reader. Let’s kick off with the basics: just what actually is typography?
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